Midwest Circulation Management Association

MCMA 2011 Marketing Conference - A Success!

Hosted by the circulation staff of NWA Media

Total attendance of 58 plus speakers.

Rogers, in Northwest Arkansas, was a perfect location for our 2011 marketing conference. The NWA hosted the meeting. Hector Cueva and his staff made everything run smooth. Another year when budgets were tight, we were still fortunate to have over 49 newspaper managers and nine vendors to attend our meeting. Along with outstanding speakers and time to converse with others in the industry, attendees enjoyed the conference and left with new strategies and sales ideas.

Midwest Circulation Management Association
Marketing Conference 2011
Thursday, April 14

Registration 8am - 4pm

Pinnacle Pre-Convention Area

Vendor Set Up Area

8am - 6:30pm

Commerce Ballroom A

Golf Scramble

We had 20 MCMA golfers and six local sponsors to golf.
The host committee sold 18 local scramble sponsors.

Lost Springs Course, Rogers
Lost Springs Course, RogersLost Springs Course, Rogers

DSM Training Session

1-3pm

Razorback Room

Stacy ”Pete” Peters

Stacy “Pete” Peters earned a degree in Accounting from
Harding University in 1975. He has worked for the Arkansas
Democrat-Gazette for over 18 years, serving as an Independent
Contractor, a District Sales Manager, and a Zone Manager. For
the past 12 years, he has also served as the Training
Coordinator. During that time, he has been instrumental in
restructuring routes, rewriting the contracts for Independent
Contractors, as well as hiring and training District Sales

Managers. Twenty District Managers Attended

Opening Remarks / Welcome

2:30 - 2:45pm
Commerce B&C

President Mike Johns' Welcome

Conan Gallaty is the Online Director for the Arkansas
Democrat-Gazette, a division of WEHCO Media.

He oversees
all internet operations, editorial and sales for Little Rock and
surrounding markets. Prior to his current role, Conan was the
Director of Online Strategy and Operations for Herald-Tribune
Media Group, a division of the New York Times Regional Media
Group. Before that, he was Online Director for The Augusta
Chronicle, a Morris Communications newspaper located in
Augusta, Georgia. In his 13 years working in online media,
Conan has received awards for his work at newspaper Web
sites for excellence in news, design, and advertising innovation.
He began his career as a journalist. He is a graduate of the
University of Georgia with degrees in Journalism and Business.

Marketing Conference 2011
Thursday, April 14

Cocktail Hour

6-7 pm

Pinnacle Ballroom IV

Sponsored by The Pisa Group

Presidents Reception

7 - 8:30pm

Pinnacle Ballroom IV

Sponsored by: Brainworks Software, Kaspar Sho-Rack, a la Carte
and Hamilton Circulation Supplies

Marketing Conference 2011
Friday, April 15

Vendorama

Breakfast with the Vendors

7- 8am

Commerce Ballroom A

Registration 8am - 12pm

Pinnacle Pre-Convention Area

Opening of Convention

8-8:30 am

Welcome/Opening Remarks

Commerce Ballroom B&C

Chad Jaennette joined the Audit Bureau of Circulations (ABC)
in 2001 as a Field Auditor.

He later had experience preparing new auditors for the field as an Assistant Training Manager. In April 2005, he was promoted to Manager, Publisher Relations.
Jaennette earned his bachelor’s degree from Northwest
Missouri State University. Chad currently works with the states
of Kansas, Nebraska, Oklahoma, Iowa, Texas, Arkansas,
Missouri, Wisconsin, Louisiana, Mississippi and the province of
Ontario, Canada.

Glenn Plosa, Senior Attorney with The Zinser Law Firm gave this presentation due to Mike’s busy trial schedule.

L. Michael Zinser is the founder of The Zinser Law Firm in
Nashville, Tennessee. The Zinser Law Firm has a heavy concentration
of clients in communications media, representing
over 250 newspapers. He is an honors graduate of the
University of Cincinnati; he received his law degree from
Vanderbilt University School of Law in 1975. He is a member of
the Antitrust, Labor Law, and Litigation Sections of the
American Bar Assn. His 35 years of practice has, in particular,
focused on labor/employee relations and circulation legal
issues. He is General Counsel to over nine newspaper trade
associations including MCMA. He has also acted as company
counsel in over 20 Labor cases since 1980.

Larry Graham has been the Circulation Director at the
Arkansas Democrat-Gazette for the past 31 years.

Larry was born and raised in Atlanta, Georgia, and attended
East Tennessee State University. He went to work for
newspapers right out of college, being hired by Knight-
Ridder and placed into a Management Training Program.
Prior to joining the Arkansas Democrat in 1980, he
worked for the Miami Herald, the Akron Beacon Journal,
and the Kansas City Star.

David Enoch is currently the Circulation Director at The
Vindicator,Youngstown, OH.

He began his newspaper career some 38 years ago as a district manager at theBeacon Journal, Akron, OH. His first director postion was at the Times Leader, Wilkes-Barre, PA , in 1978. He also has worked in circulation departments for the Post
Intelligencer, Seattle, WA; Herald Examiner, Los Angeles,
CA; Quad-City Times, Davenport, IA ; Times Free Press,
Chattanooga, TN; and the Arkansas Democrat-Gazette,

Little Rock, AR.

Marketing Conference 2011
Friday, April 15

Vendor Reception

5:00 - 6:30
Commerce Ballroom A